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About FITTness™

Have you ever felt like life got ahead of you?

Why Choose FITTness™

FITTness™ is a complete coaching system designed to help everyday people achieve lasting transformation through individualized guidance. It is not a cookie cutter plan, or a one size fits all program.

 

Our FITT Formula™ uses your individualized assessment to design a program built specifically for your body, your goals, and your life.

We are committed to our client's complete health, so we don't just focus on workout plans. We don't just coach fitness—we help you pursue complete health by strengthening your mind, body, and spirit together.

My Story

I'm Coach Rich. I'm 64 years old, born and raised in Fayetteville, NC, and I spent years as a competitive athlete and Air Force veteran. I used to be a 190-pound athlete — a trainer who knew the science, built the programs, and coached others to results. But years of military service and competitive sports left their mark on my body in ways I didn't fully understand until later. Then life piled on everything else. A failed marriage that ran its course. Stress that never let up. Nights where eating was the only thing that felt like peace or rufuge. By the time I reached my mid-fifties, I was standing on a scale past 360 pounds — and my body had already been through more than most people could see from the outside.

 

The worst part wasn't the number. It was knowing better. I'd taught this stuff for years. But knowing and doing are two entirely different things when you're physically broken, mentally exhausted, and spiritually empty all at the same time. I wasn't lazy. I wasn't weak. I was lost. And for the first time in my life, I understood what that actually felt like from the inside.

 

Over the past year or so, I've lost 70 pounds. That didn't happen overnight, and it didn't happen in a straight line. Four years of trying, adjusting, struggling, and learning what actually works when your body is older and doesn't respond the way it used to. What I've learned is that the rules change as you age — and most programs don't account for that. Recently I launched a personal challenge — 210 Days to 210 lbs — documenting the journey publicly on the FITT Facebook page. I'm on day 17, down to 290 pounds, and still going. I don't claim to have all the answers. What I do claim is this: everything I learn, every approach I try, every setback and breakthrough gets documented and shared. My journey is part of my coaching.

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Coach Rich

Richard Shumate — Coach, Veteran, and Fellow Traveler

Day by day. That's how transformation works. I'm not just coaching the journey — I'm on it with you.

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Why FITTness™ Exists

FITTness™ wasn't built from a boardroom or a business plan. It was built from lived experience — through athletics, the military, education, leadership, ministry, and the kind of personal struggle that either breaks you or builds something worth sharing. My background runs through all of it, and it all pointed in the same direction.

 

True transformation happens when the Mind, Body, and Spirit move together. That's the FITTness™ triangle — not just a logo, but a belief. The name says it plainly: Fundamental, Individualized, Training, Transformation. The goal was never to hand you a plan and send you on your way. It was to walk beside you until you didn't need walking beside anymore.

 

Guide people today so they can empower themselves tomorrow. That's why this exists. If you're tired of having the information but not the transformation — you're in the right place. Come as you are. That's always been good enough to start.

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