
“The Journey that created FITTness Empowerment”
At FITTness™ Empowerment, powered by FITT Health Coaching, transformation isn’t just about workouts — it’s about rebuilding from the inside out.
I’m Coach Rich, founder of FITTness™ and the voice behind “Rise. Reset. Repeat.”
At 63, I’ve lived through the highs and lows of life — from chasing athletic dreams to standing at 356 pounds, staring at a man I barely recognized. That was the moment I made the decision to rebuild.
It wasn’t an overnight fix or a miracle plan. It was one step at a time — with faith, discipline, and purpose.
Through that process, I discovered what transformation really means: Strength in the body, focus in the mind, and renewal in the spirit.
FITTness™ was born from my own turning point — a moment when I realized that true strength comes from within.
That’s the foundation of FITTness™ Empowerment. We don’t just train bodies — we rebuild lives through faith-fueled empowerment, personalized coaching, and practical, lasting change.
Every person who steps into this program is on their own journey to rise again — and I walk that path with them every step of the way.
No matter your starting point, you can rise again.
Because transformation isn’t just physical — it’s a reset of your mindset, your habits, and your belief in yourself.
Rise. Reset. Repeat.
That’s more than a slogan — it’s a daily reminder that your comeback story is still being written.
And I’m here to help you write it — one rep, one choice, one breakthrough at a time.