Richard Shumate
ISSA Certified Personal Trainer/Health Coach

Why FITT

About FITT Health Coaching

Hi, I’m Rich—also known as Coach Rich, and I’m the founder of FITT Health CoachingFITT stands for Fundamental, Individualized, Training, and Transformation—and that’s exactly what we deliver. At FITT Health Coaching, we don’t just focus on workouts or weight loss. We’re here to help you create real, lasting change—in mind, body, and spirit.

I believe that true health isn't just the absence of illness. It’s feeling strong, thinking clearly, and living with purpose. Our mission is to guide, support, and empower anyone who’s ready to take back control of their health and transform their life from the inside out.

Why I Do This

I know how hard it is—because I’ve lived it.

For years, I faced challenges that took a serious toll on my health: high blood pressure, depression, anxiety, high cholesterol, and a 175-pound weight gain over fifteen years. Life hit hard—and I know how it feels when you’re stuck, overwhelmed, and unsure where to start.

But I also know what’s possible.

Through commitment, coaching, and faith, I turned my life around. That journey is what fuels my passion to help others do the same. Because I’ve been there, I can walk with you—with empathy, understanding, and real solutions that work.

Let’s Transform Together

If you're ready for a change—if you feel the call for something better—FITT Health Coaching is here to help you answer it. I’ll partner with you to educate, motivate, and elevate you to your healthiest self.

Let’s build the life you deserve—one step at a time.

Be strong. Be committed. Be transformed.

Be blessed.