WHY I CREATED FITTNESS EMPOWERMENT – AND WHAT IT CAN DO FOR YOU
- Coach Rich

- Nov 19
- 2 min read

WHY I CREATED FITTness™ EMPOWERMENT – AND WHAT IT CAN DO FOR YOU
By Richard Shumate
At 63 years old, I can say one thing with absolute certainty: your journey isn’t over — it’s just getting started.
My own path has been anything but perfect. I’ve lived through setbacks, seasons of doubt, being 356 pounds and staring at myself in the mirror wondering where the man I used to be had gone.
But life has a way of tapping you on the shoulder and saying, “It’s time to rise again.”
That’s where FITTness™ Empowerment was born — not from perfection, but from purpose.
The Vision Behind FITTness™ Empowerment
FITTness™ Empowerment is built on four pillars:
F — Fundamental
Your foundation matters. Faith, character, discipline — these shape everything you build.
I — Individualized
No two people have the same story, body, or goals. Your plan should honor YOUR path.
T — Training
Not just workouts. Not just routines. Training the body, mind, and spirit to rise, reset, and repeat.
T — Transformation
Small changes made consistently become a new lifestyle — and a new you.
This is the FITT formula that guides every coaching session, blog post, resource, and conversation inside FITTness™ Empowerment.
Why I Started This Blog
People today don’t need more noise. They need guidance, clarity, and encouragement they can trust.
This blog exists to help you:
✔ Understand your body and nutrition✔ Train smarter, not harder✔ Build confidence and discipline✔ Strengthen the mindset that carries you forward✔ And most importantly — empower you for tomorrow
Everything here comes from experience, research, and the lessons life has taught me.
What You Can Expect Moving Forward
Each week you’ll find:
🔹 Simple, effective fitness guidance🔹 Healthy recipes and nutrition advice🔹 Mindset tools for consistency🔹 Real-life lessons from my personal journey🔹 Tips for busy people (especially anyone over 40+)🔹 And uplifting encouragement to keep you moving forward
Whether you’re starting over, starting fresh, or leveling up — this space is for you.
Your Journey Matters — And You’re Not Doing It Alone
My mission is simple:
To help you rise, reset, and repeat your way into the life you were created for.
If you’re here, it means you’re ready for change — and I’m honored to walk this path with you.
Welcome to FITTness™Empowerment. Let’s build something great together.



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